AKD advises De Hoge Dennen Capital PE and the management of myBrand

August 17, 2018

‚Äčin the sale of myBrand to Conclusion



myBrand provides services with regard to consultancy, management and automation in respect of the technology industry and more particular as SAP service provider. The company employs 250 people and has offices in Amstelveen, Apeldoorn and Geertruidenberg.



Two years ago Conclusion was acquired by investment company NPM Capital. Conclusion is engaged in managing, developing and innovating digital processes of organizations. In addition, it provides the necessary services and facilities with regard to disruptive business models.


Conclusion sees a strategic partner in myBrand. Because of the unique mix of myBrand's services, myBrand is a valuable acquisition.


De Hoge Dennen

De Hoge Dennen Capital PE is the private equity department of the investment company of the De Rijcke family. De Hoge Dennen Capital PE currently invests mainly in medium-sized (family) companies with headquarters in the Netherlands, which distinguish themselves through ambitious management and good growth potential.


The transaction has been submitted to the Dutch competition authority for approval.


Click here for an article about this acquisition in the FD (in Dutch).


AKD's team was led by Nathalie van Woerkom and Rosanne Vlasveld. Ivo Vreman and Robert Jean Kloprogge advised on the tax aspects of this transaction.

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