AKD has assisted the French firm Provalliance SAS in its merger with Wave International B.V., a company in the same line of business. The newly incorporated company, Provalliance Netherlands SAS, brings various hair salon chains including BrainWash, Cosmo and Team Kappers under one umbrella.
Led by the famous hairdresser Franck Provost, Provalliance is Europe's largest hairdressing company and, with over 3,000 hair salons, is the world's second largest hairdressing chain.
Following the acquisition of BrainWash in 2017, which AKD also handled, this transaction has consolidated Provalliance's position in the Netherlands.
AKD's integrated team contributed to the success of this merger. Headed by Zabdaj Pollen, it included Mickey Engel, Marinke Bonnier, Joost Houdijk, Lennaert de Jong, Wouter de Vries, Joost Kil, Vincent Slot, Ineke van den Broek, Floris van Westrhenen, Vincent Bettonville, Cathelijn Frederiks, Sanne Swinkels and Jan-Willem Beijk.