Equativ, supported by Bridgepoint, has acquired Kamino Retail to strengthen its retail media capabilities. This move, following Equativ's merger with Sharethrough, aims to enhance its ad tech suite for onsite and offsite media. Kamino's expertise in innovative, interoperable retail solutions will now complement Equativ's global offerings, empowering retailers and advertisers with robust, flexible technologies.

This acquisition shows Bridgepoint's commitment to strategic growth and innovation in digital advertising.

The M&A/Corporate team involved in the sale was led by Cédric Bless and Imède EL MOUDDEN from our Luxembourg office.

For more information, please see the press release here.