AKD assisted Newion in its EUR 2mio investment in Objective Platform.

About Newion
Newion is a leading Amsterdam-based venture capital firm, focused on early-stage investments in European B2B software start-ups and scale-ups with a global ambition. Newion has been among the best-performing fund managers in its sector since its 2000 start.

About Objective Partners
Objective Platform was founded in 2014 by Willem van der Weide and André Merkus to help companies take control of their media investments. The SaaS platform brings transparency to complex omnichannel media landscapes. By linking all relevant data sources to a single source of truth, it can include all digital and traditional media channels in marketing measurement models. This results in both strategic and tactical insights that marketers need to plan and optimise campaigns across channels. Companies like Deutsche Telekom Group and Vattenfal use Objective Platform to maximise marketing impact and efficiency via an optimized media mix.

The full press release can be found here.