About Ineke van den Broek

We live in a world in which diversity and the benefits thereof are increasingly gaining visibility. To me, however, diversity has always been the standard. I am Ineke van den Broek, a Dutch lawyer at AKD with Tanzanian roots. I specialise in (international) commercial contracting, with specific experience in the field of competition law, intellectual property, e-commerce and consumer protection. My focus is on (international) agreements relating to the conditions under which the parties may purchase, sell or resell certain goods or services. In my international commercial contract practice, I never underestimate cultural and linguistic differences and the importance of cooperation. I am aware of conscious and unconscious bias and the effects thereof on entering and/or being able to maintain international relationships.

Foreign markets have different languages, cultures, rules and laws. Born in Tanzania to a Dutch father and a Tanzanian mother, I went to the International School of Tanzania until the age of nine. Tween my international background and my insight into the background, culture, motives and needs of my clients' business partners, I am capable of building mutual trust in negotiations, reaching common positions or persuading the other party to agree to my clients' terms.

Working with a distribution partner in an African country? I assist clients with the drafting of or assessing the distribution agreement under Dutch law. If foreign law is applicable, I function as an intermediary towards the foreign lawyers. Setting up a cross-border sales network in the EMEA region? I function as an one-stop shop for clients regarding the international commercial contracts and will intermediate between my clients and lawyers in other countries. In collaboration with my colleagues who specialise in Tax and/or Transport & Trade and benefiting from AKD's international network, I have advised national and foreign clients on how to structure a sales network in the EU. From the landing of the products in the Netherlands, logistics, storage and warehousing, to the choice for a particular cross-border sales channel, distribution, intense, exclusive or selective, or agency, while taking into account fiscal advantages and possibilities.

Overall, I advise companies on the entry into and assessment of various commercial contracts for the upstream and/or downstream markets, such as supply agreements, (selective or exclusive) distribution, production, agency, licensing, and technology transfer agreements. In doing so, I regularly advise clients on how to protect their technology and know-how and how to control the sales channels of their products. I also regularly offer assistance to clients with questions regarding the termination of agreements or legal disputes about it. To solve problems, I dare to think 'out of the box' and I have an eagle eye for detail, which can make the difference between winning and losing a case. I like to compare this part of my work with painting in my free time, working down to the detail level to create a work of art. In my practice, I use my strong analytical skills and creativity to advise not only on competition law or other legal restrictions and prohibitions, but also on the possibilities within the law. 

If you are looking for a lawyer with this combination of traits and qualities, I am your natural partner. Looking forward to meeting you.

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More about

  • University of Amsterdam
Admitted to bar
  • The Netherlands 
  • NABC (Netherlands African Business Council)

Ineke van den Broek has registered the following principal (and secondary) legal practice areas in the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister):


  • Law of obligations


Based on this registration, Ineke is required to obtain ten training credits per calendar year in each registered principal legal practice area in accordance with the standards set by the Netherlands Bar.

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